Design and strategy with a global impact. Repositioning the digital footprint of a historical philanthropic organization was both an honor and a challenge. When a non-profit touches many lives and causes there are multiple ways to guide users through their online journey. Whether visitors are active members, looking to join, potential donors or staff – the new Hadassah.org provides a wealth of targeted information for each audience. This new user experience amplifies Hadassah's voice for women's rights, health equity, medical research, and youth development.